Illustrative image - Generated by IA
OEM Immersive Experience Phase 2
Designs and coordinates the industrialisation of the immersive proposal of phase 1.
Lead Experience and Artistic Director for an internal demo car
Confidential
9
7
4
3
Context
After a breathtaking first version, the goal was achieved: 200 internal demos in one month and a new project in the pipeline: how to integrate our work into the brand's next production vehicles.
The project is divided into two parts: the first consists of defining the basis of the demonstration scenario, and the second is the interpretation of these basic scenarios in collaboration with artists and partner companies.
Missions
As with part 1, my main task was to design the demo and coordinate the smooth running and consistency of the content to be implemented in the demonstration.
The high technicality of this project stemmed from the fact that it had been integrated into the internal teams. We had to move from a prototyping process to an industrialization process.
Realisations
4 Blueprints of the final experience
Define the basis for future animations of the production vehicle
3 translations of the basic animation into customized animations for project partners
Challenges
Coordination between the various parties involved in the project.
As part of the internal teams, communication and collection of internal files
Subject to the policies and constraints of large groups.
What I learned
Consolidating my experience design tools
Management of internal and external teams
Taking part in vehicle product development
Tools
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