Illustrative image - Generated by IA
OEM Immersive Experience Phase 1
Designing an immersive experience for a car manufacturer, integrating multiple industrial partners.
Lead Experience and Artistic Director for an internal demo car
Confidential
1886
56
7
4
Context
After an impressive demonstration at CES 2023, our client wanted to push the boundaries of immersivity in the automotive industry even further.
The goal of the project was to push the immersion boundaries to 100% without taking into account industrial constraints on commercialization in order to validate the value of our development with our client's VP!
To do that, the main task was to control all the technologies available in the vehicle in order to create a unique experience (Screens, lights, seats, audio, massage…). Our client called us in because even within his own company, the project had to remain under wraps. The surprise had to be total.
Missions
This was also the moment for me to spread my wings as Lead UX for this project so my main task was to take charge of the overall demo experience. The first step was to prepare an initial demo for our client to show that we had understood their intentions. After learning how to use Lucielab software to design the light animations, I quickly found myself acting as art director, ensuring the consistency of the content to be produced.
As the true UX value of the project lay in the technological demonstration, my most important task was to coordinate the integration of hardware and software and ensure the consistency of the immersive content.
Realisations
Design of the demo with complete blueprint.
2 translations of the scenography into light animation in the vehicle of a concert of one of the project partners.
1 light animation based on a demo video from a project partner.
Follow-up on the integration of hardware, software, and demonstration content.
Tablet application to allow our client to play the demo and have full control over it.
In order to minimize differences between content production and testing in the vehicle, we reproduced the vehicle's topology on a 1:1 scale at our premises in Sofia Antipolis. _Monitoring hardware integration at the prototyper's.
Challenges
Managing a project from start to finish with a prestigious client, high standards, and numerous suppliers involved.
What I learned
Understanding the internal logic of car manufacturers, the politics and challenges associated with an internal concept car.
Delegating some of my tasks in order to focus on the macro management of the project.
Tools
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