Louis SALMON

Experience Designer

Project

Toolbox

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Louis SALMON

Experience Designer
Project
Toolbox

Contact

Louis SALMON

Experience Designer

Project

Toolbox

Contact

Illustrative image - Generated by IA

Automotive internal demo car

Combining five years of technological partnership with the experiential expectations of a car manufacturer

Lead experience for an internal demo car

Confidential

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Specifications

26
Different Technologies
Different Technologies
6
Independent
Displays
Independent
Displays
2
Design approachs:
User Experience & Technological demonstration
Design approachs:
User Experience & Technological demonstration
2
Design approahs User Experience & Technological
Design approahs User Experience & Technological

Context

Following the success of numerous projects already completed for our client, one of their innovation labs wanted to work with us to concretize their five years of research and partnerships with new local businesses. The goal is to use their new vehicle as a basis for designing an innovative and immersive experience that showcases the selected startups.

This project is primarily a technological integration challenge, the difficulty of this one is therefore to integrate a UX process in order to demonstrate the value of the integrated technologies.

Missions

As Lead UX on this project, my initial task was to assist our clients in designing the demonstration and translating it into a blueprint in order to have a complete overview of the demo. Given the number of technologies to be integrated into the vehicle, we opted for a two-part demonstration, one focused on the vehicle's UX scenario and the second on a demonstration focused on each technological component. The UX scenario therefore outlines the interactions between the vehicle and users step by step, while the Techno scenario allows each technology to be controlled independently.

Realisations

My main achievement was to define the two scenarios in blueprint in order to have a good overview of the demonstration stages, but also to understand the evolution of all the technologies implemented in the concept car.

As the final project was a demonstration vehicle, the second part of my work consisted of defining the user journey during this demonstration, presenting all the vehicle's new features in 5 minutes. This allowed visitors to understand the use cases, their contexts, and their benefits.

I had to design dedicated tools for presenting the vehicle (tablet interface, contextual videos). It is not uncommon for external service providers to be responsible for presenting the demonstration, so they need a simple, effective, and straightforward tool.

In parallel with my work with Epicnpoc, I also worked with Samuel Belliard, a friend of mine with whom we created The Pavement, a design studio dedicated to content creation. We created contextual content to allow visitors to the demo to visualize the external environment of the demo in order to understand the interactions inside the vehicle. This was a first-person view of the car driving through the forest, along the seashore, and through the city of Paris.

Challenges

As the project was primarily based on integrating technologies of varying degrees of maturity, the challenge was to manage a project with a large number of stakeholders from the engineering world and to constantly adjust the message according to the project's progress. After an initial draft involving 19 companies, the final version ultimately included only eight.

As the lab was not located in Europe, international collaboration does not help to resolve setbacks.

What I learned

As my second project as Lead UX, I was able to consolidate my project development process and develop my own tools.

I discovered the complexity of working for OEMs, which are often well-established entities with well-defined processes, as the stakes are particularly high and the requirements demanding.

Tools

Workshop

As our client was not based in France, an initial workshop was held to launch the project. From this meeting we became aware of the difficulties we would encounter: a lot of technology, an over-complex scenario that changed every week.

Miro

Creation of demo blueprint.
Communication support for project advancement.
Define the content required for interfaces, demo stages, software and hardware integrations.

Figma

Wireframing the demo, creating the final interfaces, etc.
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Next Project / Automotive Immersive experience part 1